Allurez Diamonds & Fine Jewelry
Valentine's Day Sale!
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Gold Buying Guide

Gold Buying Guide

Gold jewelry never goes out of style and has been a symbol of wealth since the beginning of time. It is beloved by many jewelers because while it is strong, it is also very malleable and can be shaped into many forms.

Gold will not tarnish or decay and since its value has always increased throughout history, it is kept in high demand.

Gold jewelry makes for a perfect gift, and because of its durability, it is a gift that will last a lifetime.

Gold Purity by Karat Count

Karat Measure

Gold Vs. Alloy Content

Additional Details

24 Karat 100% Pure Gold Twenty four karat gold is the purest form of gold and is too soft for jewelry.
22 Karat 91.7% Gold, 8.3% other metal(s) Twenty two karat gold is also very soft and is not recommended for jewelry.
18 Karat 75% Gold, 25% other metal(s) Eighteen karat gold is highly recommended for fine jewelry.
14 Karat 58.33% Gold, 41.67% other metal(s) Fourteen karat gold is also highly recommended for fine jewelry, and is the most popular density in the U.S.
12 Karat 50% Gold, 50% other metal(s) Twelve karat is not recommended for jewelry
10 Karat 41.7% Gold, 58.3% other metal(s) Ten karat is the legal karat limit that is considered real gold in the United States

Most pieces of gold jewelry are inscribed with the karat weight as well as a trademark that identifies its maker. European gold jewelry is marked slightly different. For example, 18K gold jewelry is marked 750, and 14K gold jewelry is marked 585, which indicates the gold percentage.

e. Value/Pricing:

The price of fine gold jewelry is dependent on its gram weight, karat weight (or purity), and the quality of the jewelry’s design and craftsmanship. carries a large selection of gold jewelry with excellent design and craftsmanship available at affordable price points.

f. Care and Cleaning of Gold Jewelry:

Although your gold jewelry is very durable, it can become scratched if roughly treated. There are a few simple steps that should be taken to keep your jewelry looking new. You should try and keep your gold jewelry away from harsh chemicals such as chlorine and ammonia. These chemicals are commonly found in household cleaning products, Jacuzzis, and swimming pools. Also, when storing your gold jewelry it is ideal to store gold pieces separately in boxes, in soft small bags, or pouches.

To clean your gold jewelry, use a solution of warm water and detergent-free soap. Wash the piece gently with a soft-bristled brush. If you prefer, you can also use a jewelery cleaner that can be purchased at many jewelry stores.