Design your own engagement ring or choose from a large selection of elegant pre-set engagement rings with center stones hand selected by our GIA gradated gemologist. Our rings are fully customizable and are proudly made in the USA
The perfect way to transform your old setting or stone into stunning new jewelry designs.
Allurez supports all ethical measures taken to prevent the import and export of conflict-diamonds, also known as blood diamonds. Allurez diamonds are 100% natural and conflict free.
At Allurez, we want you to receive the best price for your diamond. If you find a competitor's price which is lower than ours, we will do our best to find a similar diamond at a lower price.
Are you in the market for a new diamond ring, pendant, or earrings? Our diamond upgrade program allows you to apply the credit of your current diamond towards the purchase of a new one.
Have a special jewelry design in mind? Did you see something you loved worn by your friend, neighbor, or relative, but are unable to find it on the website? You design it we craft it!
Searching for the best diamond? Begin by learning about the four C's - cut, clarity, color, and carat weight. This section provides you with all the knowledge you need to make an informed decision.
Learn why our customers choose us above all other diamond and fine jewelry retailers, and refer us to their friends. Read what customers have to say about our customer service, selection of products, and quality of diamonds.
Preset Engagement Rings
Whether she'd like to design her own engagement ring, or have you pick out the perfect dazzling display of diamonds from our wide selection of rings, we have the best selection for you to choose from to symbolize your love for years to come. The most important things to remember when choosing an engagement ring are the four Cs: cut, clarity, color, and carat. Our online tools and support make it easy for you to select the perfect engagement ring based on these industry standards. The cut of a diamond can make or break the sparkle; it can also mean the difference of a few thousand dollars. The ideal diamond cut enhances the specific diamond’s profile and uniqueness by catching all the sparkle and light through the cut facets. More facets in a diamond mean more sparkle, brilliance and shine. Each diamond has to be inspected and cut with that specific diamond in mind. No diamonds are alike, and no two diamonds can be cut the same. A cloudy or heavily included diamond will not have a high clarity grade. There are eleven grades a diamond can earn in the clarity category; most fall into the slightly included or very slightly included range. Clarity can make a huge price difference, so be sure to educate yourself and get the best diamond for you. The color of a diamond can range from completely colorless to light yellow or brownish. For many people, color is not as important as the cut of the diamond. Carat weight is the last of the Cs. When selecting carat weight, consider the size of the finger. A one-carat diamond will look drastically different on a size eight finger than on a size four finger. With over 1,200 preset engagement rings available, we know you'll find one to fit you and your personal style. Our rings are available in many different metals including platinum, palladium, white, yellow, rose, and two-tone gold.