SHOP BY STYLE
Alternative Engagement Rings
The perfect way to transform your old setting or stone into stunning new jewelry designs.
The Allurez Promise
Conflict Free Diamonds
Allurez supports all ethical measures taken to prevent the import and export of conflict-diamonds, also known as blood diamonds. Allurez diamonds are 100% natural and conflict free.
Diamond Price Match
At Allurez, we want you to receive the best price for your diamond. If you find a competitor's price which is lower than ours, we will do our best to find a similar diamond at a lower price.
Diamond Upgrade Program
Are you in the market for a new diamond ring, pendant, or earrings? Our diamond upgrade program allows you to apply the credit of your current diamond towards the purchase of a new one.
Submit your Design
Have a special jewelry design in mind? Did you see something you loved worn by your friend, neighbor, or relative, but are unable to find it on the website? You design it we craft it!
Searching for the best diamond? Begin by learning about the four C's - cut, clarity, color, and carat weight. This section provides you with all the knowledge you need to make an informed decision.
Learn why our customers choose us above all other diamond and fine jewelry retailers, and refer us to their friends. Read what customers have to say about our customer service, selection of products, and quality of diamonds.