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Allurez
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QUALITY JEWELRY MADE IN THE USA

In 2010, Raphi set out on a mission to redefine the jewelry shopping experience. Frustrated by the lack of quality and inflated prices of overseas-made jewelry found in stores, he founded Allurez.

Our GOAL is to bring you exceptional quality and affordability by going straight to the source. We've transformed the jewelry shopping journey by assembling the best designers and jewelers in the industry.

The RESULT is a collection customized just for you, filled with true sentiment and lasting value. From our humble beginnings, Allurez has evolved into one of the fastest-growing jewelry brands in the US.

FROM US WITH ♡ DIRECT TO YOU

We Sparkle In The Press

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Quality and service are at the core of what we do

Our skilled jewelers, based in our New York, USA factory, meticulously craft each piece. And our award-winning customer service team is dedicated to ensuring your shopping experience is nothing short of fantastic. At Allurez, we take personal care of each and every customer because your satisfaction is our priority.

Experience a new way to buy jewelry

No more exorbitant markups, no more compromising on quality, and definitely no more dealing with high-pressure sales tactics.

It's simple: Beautiful jewelry, expert craftsmanship, and a happy you!

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We cut out the middleman and bring you beautiful jewelry at amazing prices. You can even design your own jewelry and allow us to make you anything your heart desires.

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How Did We Get Our Name?

THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.

The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.

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Fun Facts

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Diamonds are the most popular stone purchased. Blue sapphires are the next popular stone purchased.

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We have shipped to 125 different countries. The three most popular countries are the United States, Canada and the United Kingdom in that order.

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Allurez has employees from 10 different countries.

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The most popular metal In USA is 14K white gold and in Europe 18K white gold.

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In the United States of America, jewelry is spelled jewelry, but in British English it is spelled jewellery in the U.K. and Australia.

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The average employee drinks 2.5 mugs of coffee, 4 glasses of water and sushi day is Wednesday.

Exquisite Craftsmanship in Every Design

Easy Returns

Enjoy lifetime-quality jewelry and exceptional service. Return or exchange within 30 days if unsatisfied.

Expert Advice

Chat with us online, by phone, or book an appointment in one of our showrooms.

Made to Order

Design your own engagement ring, earrings, pendant on our website. Have a special request? Let us craft it for you.

Proudly Made in the USA

We pride ourselves on our designer jewelry which is handcrafted by the best master jewelers in the industry

Made to Order

Design your own engagement ring, earrings, pendant on our website. Have a special request? Let us craft it for you.

Expert Advice

Chat with us online, by phone, or book an appointment in one of our showrooms.

Easy Returns

Enjoy lifetime-quality jewelry and exceptional service. Return or exchange within 30 days if unsatisfied.

Proudly Made in the USA

We pride ourselves on our designer jewelry which is handcrafted by the best master jewelers in the industry