It’s important to do your online jewelry shopping somewhere you can trust. Allurez offers a diverse selection of high-quality jewelry paired with an easy-to-navigate website and fantastic customer service. Buy pieces as listed or design your own jewelry by working with our talented jewelers. Security is crucial too. Data encryption and server authentication keep your financial details and other personal information safe so you can enjoy yourself while you browse and buy. From superior craftsmanship to free shipping, Allurez has everything a discerning jewelry shopper needs.

They say that diamonds are a girl’s best friend, but that’s not quite right. Diamonds are everybody’s BFF. Diamonds are known for their sparkly sophistication, which makes them perfect for use in special pieces like a statement necklace or engagement ring, but they’re also the classic choice for stud earrings or a tennis bracelet you might wear every day. Men and women, teens and adults — everyone deserves a special piece of diamond jewelry.

Before you buy diamond jewelry, take a few moments to learn how diamonds are graded. The four C’s of diamonds — carat weight, cut, clarity and color — are what determines how much a diamond is worth. Getting to know those terms and how they relate to what you see when you look at a particular stone helps you decide what you’re looking for and how you want to allocate your funds. All loose diamonds sold by a reputable dealer should come with a copy of a grading certificate issued by a third-party lab. Think about where your diamond comes from, too; conflict-free diamonds are a great way to ensure both a beautiful stone and peace of mind, and lab-grown diamonds offer both sustainability and affordability.

Shop Allurez and you know you’re getting the best gemstone jewelry for the best price. All stones come from reputable sources and diamonds come with the appropriate certification. You’ll have your choice of exciting diamond alternatives too, like pink sapphire, amethyst, emerald, opal, aquamarine, blue topaz, citrine and moissanite. Whether you’re looking to buy a gift for yourself or design an engagement ring for your beloved, Allurez has unique gemstone jewelry you’re sure to love.

While diamonds are evaluated according to the four C’s (carat weight, cut, clarity and color) with emphasis given to the stone’s cut, gemstones are valued for their color first. For instance, while emeralds are known to be green, the type of green might range from a pale, grassy green all the way to a deep, lush green with a bluish hue. Experts evaluate gemstones according to three color-related aspects: hue, tone and saturation. Also consider the stone’s clarity, size and, of course, its setting. All those factors together help you determine what kind of gemstone jewelry is right for you.