Allurez Diamonds & Fine Jewelry
Pre-Black Friday Sale
Pre-Black Friday Sale
About US

About US

In 2010, Allurez was founded by Raphi to make the Jewelry shopping experience special once again.


The company name was derived from the word Allure. The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.


Allurez is the premier designer and retailer of high quality fine jewelry, with the ability to create and customize every piece to the customer specifications. We are located in the heart of NYC, and are committed to providing you with the largest selection of fine designer jewelry, engagement rings, wedding bands, and certified loose diamonds. Allurez is a Better Business Bureau (BBB) Accredited Business with an A+ rating.


At Allurez we carry a full line of beautifully designed rings, earrings, bracelets, necklaces, pendants, and much more. We also carry men’s jewelry such as cufflinks, wedding bands, pendants, and other high quality items. We are always adding new items and are on top of fashion trends. Our jewelry is available with a large selection of gemstones, colored diamonds, white diamonds, and precious metals. We can also custom make your own design.


Allurez puts our customers first and we pride ourselves with providing superior products, great value and superb customer service. We go to great lengths to offer each visitor to our website with a fantastic shopping experience and take personal care of each and every one of our customers. Our easy return policy, free insured shipping, 100% satisfaction guarantee and unbeatable prices allows our customers to shop with confidence and convenience. To learn more about fine jewelry, Allurez created an education center to help you make a more informed purchase. Our dedicated Jewelry Expert Customer Service Team is here to answer your questions and help you find the perfect piece of jewelry.


The quality of the products we send our customers is extremely important. We only work with trustworthy and reputable diamond and jewelry suppliers that provide us with untreated, conflict-free, and natural diamonds of the highest quality.

Products Made in the USA!

At Allurez we are proud to say that our jewelry is designed and made here in the United States of America. We also go out of our way to work with only those companies that follow the strict standards and quality guidelines followed in the USA.

Please feel free to contact us at 1-800-554-3509 or email us at with any questions or comments, or was for help making a purchase.

Fun Facts

  • Diamonds are the most popular stone purchased and after diamonds blue sapphire are the next most popular gem stone.
  • The most popular metal In USA is 14K White gold and in Europe 18K White Gold.
  • Shipped Jewelry to 125 different countries. After the United States and Canada the U.K. comes in third.
  • In the United States of America, jewelry is spelled Jewelry, but in British English it is spelled Jewellery in the U.K., Australia.
  • Allurez has employees from 10 different countries.
  • The average employee drinks 2.5 mugs of coffee, 4 glasses of water and Sushi day is Wednesday.