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SEO/SEM Specialist

Responsibilities

  • Conduct keyword research, monitor SEO performance and report findings regarding keyword analysis, indexing, conversion rates and traffic
  • Keep on top of all aspects of SEO including algorithm updates, best practices and analytics tools
  • Report to the marketing team daily regarding SEM programs, ensuring ad copy and landing page accuracy, consistency and optimization
  • Monitor daily performance of ads and report ROAS for all campaigns and execute bid optimizations across ad groups and keywords
  • Research possible new advertisement opportunities and make recommendations on them
  • Coordinate SEO operations including market research, keyword analysis, internal linking and optimizations to various tags and content

Qualifications

  • Bachelor’s Degree in Marketing, PR, Advertising or a related field
  • 3-5 years experience in search engine marketing, specifically with an ecommerce retail company
  • Aptitude of SEO best practices, Google Adwords, Google Analytics, Moz Analytics and demonstrated value managing SEO programs is mandatory
  • Must have proven ability to multi-task in a fast-paced work environment
  • Analytical thinker and problem solver
  • Excellent written and oral and written communication skills

To apply for this position, please send a resume, cover letter and a brief description of how you think your previous professional experience could benefit our company to careers@allurez.com