Responsibilities
- Conduct keyword research, monitor SEO performance and report findings regarding keyword analysis, indexing, conversion rates and traffic
- Keep on top of all aspects of SEO including algorithm updates, best practices and analytics tools
- Report to the marketing team daily regarding SEM programs, ensuring ad copy and landing page accuracy, consistency and optimization
- Monitor daily performance of ads and report ROAS for all campaigns and execute bid optimizations across ad groups and keywords
- Research possible new advertisement opportunities and make recommendations on them
- Coordinate SEO operations including market research, keyword analysis, internal linking and optimizations to various tags and content
Qualifications
- Bachelor’s Degree in Marketing, PR, Advertising or a related field
- 3-5 years experience in search engine marketing, specifically with an ecommerce retail company
- Aptitude of SEO best practices, Google Adwords, Google Analytics, Moz Analytics and demonstrated value managing SEO programs is mandatory
- Must have proven ability to multi-task in a fast-paced work environment
- Analytical thinker and problem solver
- Excellent written and oral and written communication skills
To apply for this position, please send a resume, cover letter and a brief description of how you think your previous professional experience could benefit our company to careers@allurez.com
