Select your own center stone from a large selection of certified diamonds.View All
Select from several
styles of unique
Choose to design
your own or select
from our pre-set
Allurez supports ethical measures taken to prevent the sale of conflict-diamonds. Allurez only uses 100% conflict-free diamonds in all of our products.
Become an informed buyer with this guide. Learn about the 4 C's when it comes to the best diamond – cut, clarity, color, and carat weight.
If you’re in the market for a new diamond jewelry item don’t throw away your old purchase. Upgrade your existing diamond to a superior one with our diamond upgrade program.
Unable to find it on our website? Send us your design for that special engagement ring that you have in mind and we’ll bring your idea to life.
Our diamonds are always listed at the most competitive price. If you find a competitor with a lower price we will match it or beat it.