Allurez

Allurez

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Your Love Story, Your Design

Over 10,000 customizable engagement ring designs, made to order in NYC

Design Your Own Ring Shop Preset Engagement Rings
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Discover What's New

Elevate your look with pieces designed for now and forever.

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Engagement Rings As Unique As Your Love

Start with our exquisite collection of engagement ring settings, where each metal and style is carefully curated to evoke the profound emotions of love and commitment.

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Perfect For Your Special Day

Shop our most coveted engagement rings & wedding bands that our couples adore.

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Solitaire
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Hidden Halo
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Halo
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Sidestone
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Twisted
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Tension Set
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Nature Inspired
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Bridal Set
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Antique Style
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Three Stone
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Diamond
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Gemstone
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Plain
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Mens
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Color Diamond
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Eternity
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Alternative Metals
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Contour

Radiance Redefined

Shop Fine Jewelry

Eternal Love in Every Band

Shop Wedding

Final Touches

Shop Earrings

Sparkle & Shine

Shop Necklaces

Everyday Essentials

Rings
Earrings
Pendants & Necklaces
Bracelets & Anklets
Wedding Bands
Most Popular
Men's Jewelry
Watches

Fall In Love With The Shape of You

Shop natural diamonds by shape

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Round
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Oval
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Cushion
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Emerald
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Marquise
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Pear
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Radiant
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Princess
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Asscher
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Heart

Meet Your New Jewelry

Discover the perfect piece of bespoke jewelry at our New York City or Great Neck, NY showrooms! Our expert jewelry team will provide you with an exclusive, personalized experience.

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Beauty, Craftsmanship, Service

At Allurez we have revolutionized how jewelry is purchased. No more crazy high markups, no more inferior quality jewelry, and no more dealing with high pressure commission sales people.

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Exquisite Craftsmanship in Every Design

Easy Returns

Enjoy lifetime-quality jewelry and exceptional service. Return or exchange within 30 days if unsatisfied.

Expert Advice

Chat with us online, by phone, or book an appointment in one of our showrooms.

Made to Order

Design your own engagement ring, earrings, pendant on our website. Have a special request? Let us craft it for you.

Proudly Made in the USA

We pride ourselves on our designer jewelry which is handcrafted by the best master jewelers in the industry