Allurez

Merry & Bright

Take an extra 10% off prices already up to 55% off. Use code MERRY10 at checkout.

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Holiday Sparkle

Complete your look with elegant new arrivals that evoke timeless elegance this upcoming season and beyond.

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Engagement Rings As Unique As Your Love

Start with our exquisite collection of engagement ring settings, where each metal and style is carefully curated to evoke the profound emotions of love and commitment.

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Perfect For Your Special Day

Shop our most coveted engagement rings & wedding bands that our couples adore.

Solitaire

Hidden Halo

Halo

Sidestone

Twisted

Tension Set

Nature Inspired

Bridal Set

Antique Style

Three Stone

Diamond

Gemstone

Plain

Mens

Color Diamond

Eternity

Alternative Metals

Contour

Radiance Redefined

Shop Fine Jewelry

Eternal Love in Every Band

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Final Touches

Shop Earrings

Sparkle & Shine

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Everyday Essentials

Fall In Love With The Shape of You

Shop natural diamonds by shape

Round

Oval

Cushion

Emerald

Marquise

Pear

Radiant

Princess

Asscher

Heart

Meet Your New Jewelry

Discover the perfect piece of bespoke jewelry at our New York City or Great Neck, NY showrooms! Our expert jewelry team will provide you with an exclusive, personalized experience.

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Beauty, Craftsmanship, Service

At Allurez we have revolutionized how jewelry is purchased. No more crazy high markups, no more inferior quality jewelry, and no more dealing with high pressure commission sales people.