Jewelry News


Allurez Has Made It on the 2019 Entrepreneur 360 List for the 2nd Year in a Row Jewelry News

We’re so excited for Allurez to be featured on the 2019 Entrepreneur 360 List part of Entrepreneur magazine, for the second year in a row! The direct-to-customer brand of fine jewelry, located in New York, was named one of the “best entrepreneurial companies in America” by Entrepreneur magazine’s Entrepreneur360™ ranking, a premier study delivering the most comprehensive analysis of private companies in America. Based on this study conducted by Entrepreneur, Allurez...

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Model Gigi Hadid at Coachella 2019. Photo: Instagram. Category 2 / Jewelry News

People come to Coachella in California’s Colorado Desert for the music but they go just as crazy over the fashion, racking their brains over what to wear and what’s in style now. Some people go with the minimalist look while others go over-the-top or dress totally Bohemian (a common look at Coachella). Whatever your style is, just know that all celebrities at Coachella brings their...

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Diamond Cutting: Old Mine Cut VS European Cut and Other Styles Jewelry News

Some might argue that the most important of the 4 C’s (cut, clarity, color and carat) is the cut, because it has the greatest influence on a diamond’s sparkle. But there are a few styles to consider when it comes to picking the cut of a diamond. Old Mine Cut Diamonds Diamond cutting has changed over time. According to GIA, from the early 18th century...

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Phantom Color of the Year 2018: What It Is and How to Wear It Jewelry News

            The color experts at the Pantone Color Institute every year research and analysis all fields – including design, film, food, fashion, sports, technology, materials and the arts  – to determine a color of the year. This year, the experts has picked purple as the official 2018 Color of the Year. The specific hue is called, “PANTONE 18-3838 Ultra Violet.” Pantone’s defined the...

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This Australian Wedding Brought the Thunder! Colored Diamonds / Designer Jewelry / Jewelry News / Proposal / Wedding / Wedding Bands

One of our wonderful customers, Rennie, recently got in touch with us to share her wedding story and we are so glad she did! We love when our customers let us know what memories our jewelry become a part of.  Rennie and her husband were married on January 23, 2016,  in Australia. Rennie’s wedding band was a Fancy Yellow Canary Diamond Eternity Ring Band Palladium...

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Birthstone Jewelry / Earrings / Jewelry News / Trending Jewelry

This season it’s all about bigger earrings, dress up or dress down. The bigger the better when it comes to dangling earrings, inside out hoops, sterling chandelier earrings and huge gemstone thrillers. Earrings are the perfect way to finish a look with a bit a flash and a lot of dazzle. Try These Earrings on for Size X-Large Round Diamond Hoop Earrings 14k White Gold...

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Jewelry News / Jewelry Tips

At Allurez we are so excited to introduce just a few of the jewelry trends for 2016. Choose from abstract rings to hoop earrings, layered necklaces to crosses, yellow, white or pink gold to sterling silver, there’s sure to be a number of jewelry pieces you’ll be thrilled to add to your fashion statements. Be Bold with Gold Yellow and white gold are neck in...

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The Bachelorette Stars Dazzling Diamond Engagement Ring Celebrity News / Engagement Rings / Jewelry News

It’s true, not everyone followed Kaitlyn Bristowe’s search for her match on national television as The Bachelorette. But you have to be a fan of her engagement ring. It’s plentiful with wow! Katelyn’s engagement ring features a cushion shaped diamond center stone, set within a halo of diamond side stones, atop an artfully twisted platinum band. Katelyn’s ring is reportedly valued around $150,000! Check out...

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